While special focus is put on socially and economically disadvantaged or marginalized groups, NICE targets all Malawians living in both urban and rural settings. NICE also works with duty-bearers at various levels with the aim of enhancing accountability and transparency in the execution of their public duty. CSOs and other partners form another tier of our target group. Through working with CSOs and other partners, NICE focuses on increasing their capacity to deliver civic education messages in Malawi as well as enhancing coordination and cooperation
NICE’s key delivery strategy is based on the 360 Degrees Civic Education Model which is premised on the following: That the underlying principle of civic and voter education seeks to address challenges confronting democracy and good governance in the same manner a military establishment looks at a war and uses air forces, infantry and marines. The 360 Degrees Model is, therefore, premised on the same thinking that the war against good governance and democracy enemies should be multifaceted and fought in all fronts. In this regard, NICE just like the military establishment, shall confront governance vices through mirroring the way of fighting using the air waves instead of air forces (using radio, TV programmes , SMS, social media such as Facebook, WhatsApp, Twitter etc);d eployment of NICE structure and on land mobilization campaigns instead of infantry (using well trained civic education officers and volunteers who march from village to village; undertake awareness rallies, debates, trainings, citizen forum, etc); water ways instead of marines to reach different islands (through canoes, ships and boats).